Blog
Why Do the Conversations That Matter Most Take the Longest to Have?
There's a moment in almost every deal where the number stops being the hard part, and the conversation everyone's avoiding begins. For founders who've built their business on trust, that moment can feel far too pointed. This blog looks at why the conversations that matter most are so often the ones we put off the longest - and what's actually going on underneath the delay.
The Three Things I Always Come Back To With Founders
After years of building businesses, growing teams, and sitting alongside founders as they navigate the messy middle between where they are and where they want to be, I find myself coming back to the same three areas again and again.
How to find customers on purpose, when most of yours have found you
Word of mouth has kept you busy, and the work is good. But when someone asks where the next customer is coming from, it can all go a bit blurry. Here's where I'd start.
Better Sales Pitch or Better Way In?
Why your sales might feel harder than they should (even when people are interested)
Could You Be Selling the Right Thing… Just in the Wrong Way?
Why logical value isn’t always what moves a decision.