Are you struggling to align your team - or just having the wrong conversation?
Why smart teams with different perspectives don’t always land on clear decisions (and what actually helps)
I had a conversation this week with the founder of an early-stage AI business.
Strong founding team.
Different backgrounds.
Different ways of thinking.
Exactly the kind of team you’d want around the table.
And yet…
He said something that will be familiar if you’ve ever tried to make decisions as a group:
“I can see the value in discussions… but we aren’t landing anywhere with this decisoin.”
There were lots of perspectives in the room.
But instead of that feeling like an asset…
It felt slow.
A bit stuck.
Like things weren’t quite clicking.
The tension underneath
As we unpacked it, it wasn’t that the team disagreed for the sake of it.
Everyone was engaged.
Everyone cared.
Everyone had a view.
But they weren’t always talking about the same thing.
Some were thinking about what had worked historically.
Others were focused on what felt urgent right now.
while others were jumping ahead to what the business could become.
All valid.
But slightly… misaligned.
And when that happens, conversations can feel like they’re going somewhere…
Without actually landing anywhere.
The assumption most founders make
In that moment, it’s very tempting to think:
“I just need to explain this better.”
Or:
“I need to get everyone on the same page.”
So the instinct is to:
articulate your thinking more clearly
present the case more strongly
try to bring people with you
And sometimes that works.
But not always.
The reframe I offered
As he spoke, something stood out to me.
What I said to him was this:
Sometimes the issue isn’t alignment… it’s that you haven’t created the conditions for alignment yet.
Because alignment doesn’t come from one person explaining something well.
It comes from people seeing the same picture.
And that’s hard to do if you haven’t first surfaced what everyone is already looking at.
The moment things shifted
So we moved away from “how do I land this?” for a second.
And instead, I suggested something simpler.
Not a pitch.
Not a debate.
A structured conversation.
What if you asked everyone to think about this individually first:
In the last six months, where have we been most successful - and why?
What’s the most important goal for the next six months?
If there was just one thing we needed to get right to move the business to that goal, what would it be?
And what do we need - in terms of capability or support - to make that happen?
Then bring it together.
Share perspectives.
Notice the patterns.
Notice the differences.
Because something interesting happens when you do that.
The bit founders don’t always see
When you ask people what they think - before you tell them what you think - a few things shift.
1. First, you find out if you’re even talking about the same thing.
It’s surprisingly common for people to be solving completely different problems in the same conversation.
2. Second, people hear things they hadn’t considered.
“Oh - I hadn’t thought about that.”
“Wait - we’re not even looking at that piece.”
That doesn’t happen when you’re presenting.
It happens when you’re listening.
3. And third - everyone feels part of the outcome.
Not managed towards it.
Not convinced into it.
Part of it.
What this looked like in my own teams
I’ve used versions of this in both of my businesses, especially when we were at a point where decisions mattered - hires, focus, where to invest time.
Not because I didn’t have a view.
But because I didn’t want to shortcut the thinking.
I wanted to understand:
What are people actually seeing from where they sit?
What feels important to them - and why?
Am I missing another perspective?
So I’d get everyone to think individually first.
No group influence.
No dominant voices.
Then bring it together and unpack it:
Where are we aligned?
Where are we not?
What are we missing?
And almost every time, the conversation became clearer.
Not louder.
Clearer.
A more grounded way to look at it
If you’ve got a team with different perspectives - that’s a huge asset.
The challenge is:
Have you created a way for those perspectives to actually connect?
Not just exist.
Because without that, you don’t get better decisions.
You just get more noise.
Because here’s the truth
When it comes to teams
Diverse thinking only becomes valuable when it’s surfaced, shared, and shaped - not when it’s left to compete in the room.
One thing to take away
If your team conversations feel like they’re going in circles…
I wouldn’t jump straight to “how do I land this better?”
I’d start here:
Are we actually looking at the same thing - or just sharing different versions of what we each think matters?